![]() ![]() Whatever the future fuel economy standards, U.S. ![]() But firms that can provide all of those characteristics, plus superior fuel economy, should have an advantage over those that do not. Relatively low gasoline prices have allowed consumers to focus instead on vehicle prices, performance, comfort, and style. These burdens are falling on an industry trying to cope with massive losses due to the 1990-1991 recession and the battle for market share.įuel economy has not been a major competitive issue in the marketplace since 1981. automotive industry is facing a difficult if not unprecedented period of competition and capital spending in its efforts to compete with Japanese automakers and to meet pending government regulations on emissions control and safety.
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